Maintaining a strong brand presence on social media can be exhausting. It is often like a marathon that begins with a strong start, but steam is lost along the way. Many business owners, including event planners, find it challenging to keep up with the constant demand for content production and sharing on social media. Event planners must ensure that they create new content, add new pictures from recent events, and even share industry-related news. Although all these are helpful strategies, maintaining a good online brand presence requires constantly mixing up content to provide a fresh feel.
Effective Content Ideas to Adopt
There are effective content strategies event planners can implement to help maintain a strong online presence. Here are some creative content strategies to adopt as an event planner.
Go Behind-the-scenes
Revive an Old Blog Post
Post Employees’ Profile
Start a Series
Go Behind-the-scenes
Customers only get to witness the tip of the iceberg of the experience they will get on an event planner's blog or website. They usually only see clips of glamorous events, which is slowly becoming cliché. To keep customers wanting, it is crucial to show them your experiences by taking brief behind-the-scenes snapshots, including catchy but casual captions.
A photograph of your office, desk, agenda, or even morning activities is an excellent way to add a little personal touch to your brand and social profile. Including a photo of you deciding between event décor with vendors or setting up for an event will lighten up things further.
Revive an Old Blog Post
Another effective content idea to try out is to bring old posts back to life. You can pick out a successful blog post from the previous year and re-share it as a reminder to your audience. This reminds them that you are still in business, and they might just be missing out.
Post an Employee Profile
​Posting employee profiles is a creative content idea that can help any brand stay relevant online. Introducing new event planners, interns, or assistants keeps followers informed of your brand's strength. You can post your employees' photos, give a shout-out to performing staff, and post random facts about their experience or credentials.
Start a Series
Starting a series is another creative content idea event planners can adopt to maintain their brand online presence. An engaging series can be a social media goldmine. This is because it allows you to continue to use one broad idea for a long time. The series can be about pictures of a new flower arrangement or tips on being a good guest.
The listed content ideas are sure to help build and maintain your brand’s online presence. You can create buzz, make sales, and achieve several milestones by adopting these content ideas. If you need help with content and event ideas that will take your business to the next level, contact us at Virtual Edge Connection today.
We are a reputable hybrid event planning service for global corporations, the healthcare industry, and businesses struggling with organizing and managing their events successfully. Our goal is to help our clients connect and engage with their audience seamlessly. Schedule a call with us today and experience the unique event experience we offer.
Comments